how-to-start-a-business-from-scratch-pro-tips-for-beginners

Boost Your Small Business with Innovative Digital Solutions-2024

by Zero to Hero
small business

1. Social Media Marketing (Small Business)

Utilize platforms like Facebook, Instagram, and LinkedIn to reach and engage your audience. Share engaging content, interact with followers, and use targeted ads to increase visibility.

2. Search Engine Optimization (SEO)

Improve your small business’s website search engine ranking with keyword optimization, high-quality content, and a mobile-friendly design. Regularly update your blog with informative articles to attract organic traffic.

3. Email Marketing

Build and maintain a quality email list. Send personalized emails with valuable content and exclusive offers to keep your audience engaged and informed.

4. E-commerce Solutions

Choose a robust e-commerce platform like Shopify or WooCommerce to expand your online sales. Optimize product listings and streamline the checkout process to enhance the shopping experience.

5. Data Analytics

Use tools like Google Analytics to gain insights into customer behavior and campaign performance. Make data-driven decisions to refine your marketing strategies.

6. Customer Experience

Ensure your small business website is user-friendly and offer excellent customer service through multiple channels. Collect feedback and continually improve based on customer suggestions.

By adopting these innovative digital solutions, your small business can thrive and grow in a competitive market. Stay adaptable and embrace new technologies to keep your business ahead of the curve.

64d0f8c63fd58dcc18a2fc4a_community-forum-legal-considerations-min-1

Starting a Small Business in Sri Lanka: Legal Considerations -2024

by Zero to Hero

Starting a Small Business in Sri Lanka: Legal Considerations

Starting a small business in Sri Lanka can be an exciting and rewarding venture. However, navigating the legal landscape is crucial to ensure your business operates smoothly and within the law. Here are the key legal considerations you need to address when launching your business in Sri Lanka.

Starting a small business

1. Business Registration

Choose a Business Structure: The first step is to decide on the legal structure of your business. Common structures include sole proprietorship, partnership, and private limited company. Each structure has its own legal and tax implications, so choose the one that best suits your needs.

Register the Business Name: Ensure your business name is unique and not already in use. You can check the availability and register the name with the Registrar of Companies.

Obtain a Business Registration Certificate: This certificate is mandatory for all businesses in Sri Lanka. You can obtain it from the Divisional Secretariat office relevant to your business location.

2. Tax Registration

Obtain a Tax Identification Number (TIN): Register with the Inland Revenue Department to obtain a TIN for tax purposes. This is necessary for filing taxes and other legal financial obligations.

Register for VAT: If your annual turnover exceeds the VAT threshold, you must register for Value Added Tax (VAT). This registration is also done through the Inland Revenue Department.

3. Licenses and Permits

Industry-Specific Licenses: Depending on the nature of your business, you may need specific licenses. For example, food and beverage businesses require health and safety permits, while retail businesses may need trade licenses.

Environmental Permits: If your business operations impact the environment, you may need to obtain environmental clearances from the relevant authorities.

4. Labor Laws and Employment

Comply with Labor Regulations: Adhere to the Shop and Office Employees Act, Wages Boards Ordinance, and other labor laws. These regulations cover employee rights, working hours, wages, and conditions of employment.

Employment Contracts: Draft employment contracts that comply with legal requirements, clearly outlining the terms and conditions of employment.

Employee Provident Fund (EPF) and Employee Trust Fund (ETF): Register for and contribute to EPF and ETF for your employees. These are mandatory social security schemes in Sri Lanka.

5. Intellectual Property Protection

Register Trademarks: Protect your brand by registering trademarks with the National Intellectual Property Office of Sri Lanka. This prevents others from using your brand name or logo.

Patents and Copyrights: If applicable, protect your inventions and creative works by registering patents and copyrights.

6. Health and Safety Regulations

Ensure Workplace Safety: Comply with occupational health and safety regulations to create a safe working environment for your employees.

7. Business Bank Account

Open a Business Bank Account: Separate your personal and business finances by opening a dedicated business bank account. This helps in maintaining clear financial records and managing business expenses efficiently.

8. Annual Compliance and Reporting

File Annual Returns: Submit annual returns and financial statements to the Registrar of Companies as required by law. This ensures your business remains in good standing.

Tax Filings: Ensure timely filing of income tax returns, VAT returns, and other tax-related documents to avoid penalties.

9. Data Protection and Privacy

Comply with Data Protection Laws: If your business handles customer data, ensure compliance with relevant data protection and privacy regulations to safeguard customer information.

10. Seek Professional Advice

Legal and Financial Advisors: Consult with legal and financial advisors to ensure full compliance with all legal requirements. Professional guidance can help you navigate complex legal issues and avoid potential Starting a small business in Sri Lanka requires careful planning and adherence to legal requirements. By addressing these key legal considerations, you can establish a strong foundation for your business and set it on the path to success.

maxresdefault

The Success Story of the Co-founder of WhatsApp : Jan Koum 2

by Entrepreneur insights

The life of Jan Koum from an immigrant to a tech billionaire is full of opportunities for everyone. Koum was born on February 24, 1976, in Kyiv, Ukraine where he was brought up in poor background. His journey proves the fact that one must work hard, strive hard for success as well as never stop inventing. (success story)

Success Story

Early Life and Immigration

Koum was born and raised in a village a day’s drive from Kyiv in the midst of the Soviet age. His family had a lot of troubles, the material one and the political one as well. In late 1992, at the age of 16, Koum, and his mother moved to the United States in pursuit for a better life. They moved to Mountain View, California where they resided in a two bedroom apartment. In an effort to feed the family Koum’s mother got a job babysitting while Koum himself had to do cleaning services at a grocery store.

Education and Early Career

However, Koum was not one to be dissuaded and he set his goal to achieve success. Taking classes at San Jose State University at the same time, he had a job at Ernst & Young as a security tester. This is the time he discovered his passion in computers specifically in computer programming and network security. The knowledge and experience in these fields made him get a job a Yahoo in 1997 and there he met Brian Acton, with whom he founded WhatsApp -Success Story

He Birth of WhatsApp

Feel exhausted, Koum and Acton resign from the Yahoo in 2007 and they desire change their new challenges. It was in 2009 that Koum made a purchase of the iPhone through which he studied the possibility of the app market. This realization made the necessity of developing a new and easy, but ambitious messaging application, which is called WhatsApp, to allow people to send them messages without any cost of the SMS. -Success Story

Koum’s vision for WhatsApp was clear: to deliver a perfect messaging system that would enable interaction at a very faster, more secure and reliable way. He concentrated on construction of a product that was centered on the user and their privacy. The app was soon popularised and by 2014; the app had accumulated more than 600 million users globally.

Facebook Acquisition

WhatsApp’s success caught the attention of Facebook, and in February 2014, Facebook acquired WhatsApp for a staggering $19 billion. This deal marked one of the largest acquisitions in tech history and solidified Koum’s status as a tech mogul. Despite the acquisition, Koum remained committed to WhatsApp’s principles of user privacy and minimalism. -Success Story

Philanthropy and Personal Life

After the acquisition, Koum continued to lead WhatsApp until he resigned in 2018, citing differences with Facebook over data privacy issues. Since then, he has focused on philanthropy, donating millions to various causes, including education and healthcare.

Koum’s personal life remains relatively private. He is known for his love of sports cars and his philanthropic efforts. His journey from a small village in Ukraine to becoming one of the most influential figures in tech is a powerful reminder that with determination and innovation, anything is possible.p-Success Story

Legacy

Jan Koum’s story is one of perseverance, innovation, and commitment to principles. His creation, WhatsApp, has changed the way people communicate globally, making messaging more accessible and secure. Koum’s legacy in the tech world continues to inspire aspiring entrepreneurs and innovators around the globe.

In conclusion, Jan Koum’s success story is a testament to the power of hard work and vision. From his challenging beginnings in Ukraine to creating one of the world’s most popular messaging apps, Koum has left an indelible mark on the tech industry. His journey is a beacon of hope and inspiration for anyone striving to make a difference in the world. -Success Story

Smart business man walking along the road while holding bag at park. Professional project manager smiling while traveling in lively mood. Happy investor getting a promotion. Business dance Exultant.

Your Business Journey Starts Now -2024

by Zero to Hero

We are happy to begin day one of How to Start Your Business in 30 Days Challenge. This involves strengthening your entrepreneurial power by concentrating on necessary researches and market analysis.

Key Highlights for the Day:

🔍 Research Insights: Unearth opportunities by closely examining the market trends and customer’s needs.

📊 Market Analysis: Understand competition and unique selling point identification.

🌱 Innovation Opportunities: Discover gaps within markets and think up new solutions.

Next Steps towards Success:

🌟 Define Your Vision: Determine what you want in business and how you will get it.

📈 Set SMART Objectives: Establish measurable goals that go beyond the next month.

🔍 Research Deep Dive: Collect data to prove your business model or assumptions about the market.

Tip of the Day: “To win try to understand your market.” Use today to research, analyze, and innovate.”

Walk with us from Zero to Hero! Use #ZeroToHeroChallenge to share your progress and learnings. Let’s empower the entrepreneur in you as we convert your dreams into a reality. 💪✨

Your Business Journey Starts Now -2024
Caucasian businessman walking up stair and calling manager by using smart phone. Top view of manager talking marketing team and planning financial strategy by telephone while going up stair. Urbane.

How entrepreneurs can start a subscription based business

Challenges Faced by Youth Entrepreneurs in Sri Lanka

by Entrepreneur insights

Sri Lanka, with its vibrant culture and rich history, has a burgeoning youth population eager to make its mark on the entrepreneurial landscape. However, these young entrepreneurs face a myriad of challenges that can hinder their progress. Here are some of the most significant obstacles

1. Access to Finance

One of the primary challenges for youth entrepreneurs in Sri Lanka is securing adequate financing. Traditional financial institutions often require substantial collateral and a proven credit history, which many young entrepreneurs lack. As a result, they struggle to obtain the necessary capital to start or expand their businesses. Alternative funding sources, such as venture capital and angel investors, are not as prevalent in Sri Lanka, further limiting their options

2. Regulatory and Administrative Barriers

Navigating the complex regulatory environment is another significant hurdle. Young entrepreneurs often face difficulties in understanding and complying with the myriad of laws and regulations governing business operations. The bureaucratic red tape can be daunting, leading to delays and additional costs that can stifle business growth and innovation.(Entrepreneurs in Sri Lanka)

3. Lack of Business Skills and Experience

While many young Sri Lankans have innovative ideas and a passion for entrepreneurship, they often lack the necessary business skills and experience to turn these ideas into successful ventures. There is a need for more comprehensive entrepreneurial education and mentorship programs to equip them with essential skills such as financial management, marketing, and strategic planning.(Entrepreneurs in Sri Lanka)

4. Market Access and Competition

Gaining access to markets, both domestic and international, is a significant challenge for young entrepreneurs. They often face stiff competition from established businesses with more resources and market presence. Additionally, there is limited access to market intelligence and consumer insights, which are crucial for making informed business decisions.

5. Technological Barriers

While technology has the potential to level the playing field, young entrepreneurs in Sri Lanka often face challenges related to technological infrastructure and access. High costs of technology, lack of digital skills, and inadequate internet connectivity in rural areas can hinder their ability to leverage technology effectively for business growth.

6. Social and Cultural Barriers

Cultural attitudes and societal expectations can also pose challenges. In some communities, entrepreneurship is not always seen as a viable career path, and young entrepreneurs may face pressure to pursue more traditional employment routes. Additionally, there can be a lack of support from family and peers, which is crucial for entrepreneurial success.(Entrepreneurs in Sri Lanka)

7. Political and Economic Instability

Sri Lanka’s political and economic environment can be unpredictable, with fluctuations that can impact business operations. Political instability, economic downturns, and policy changes can create an uncertain environment that is particularly challenging for new businesses trying to establish themselves.(Entrepreneurs in Sri Lanka)

Solutions and Support Systems (Entrepreneurs in Sri Lanka)

1. Financial Support Programs

Developing financial support programs tailored to the needs of young entrepreneurs is crucial. This can include microfinance options, low-interest loans, and grants specifically designed for youth-led startups. Encouraging the growth of venture capital and angel investment networks in Sri Lanka can also provide alternative funding sources.

2. Streamlining Regulatory Processes

Simplifying the regulatory and administrative processes can reduce the burden on young entrepreneurs. Implementing clear guidelines, reducing paperwork, and providing online resources and support can help them navigate the business landscape more efficiently.

3.Entrepreneurial Education and Mentorship

Investing in entrepreneurial education at all levels of the education system can equip young people with the skills they need to succeed. Additionally, mentorship programs that connect young entrepreneurs with experienced business leaders can provide valuable guidance and support.

4. Improving Market Access

Facilitating better access to markets through trade fairs, online platforms, and networking events can help young entrepreneurs showcase their products and services. Providing market research and consumer insights can also aid in making informed business decisions.

5. Enhancing Technological Access

Investing in technological infrastructure and promoting digital literacy can help young entrepreneurs harness the power of technology. Government and private sector partnerships can work towards improving internet connectivity and making technology more affordable.

1681839358111

ඩිජිටල් අලෙවිකරණය හැමවිටම ලාභදායී වන්නේ ඇයි ?

by BusinessDigital Marketing Strategiesසිංහලෙන් බිස්නස්

ඔබට ව්යාපාරයක් ආරම්භ කිරීමේ සිට පරිමාණය කිරීම දක්වා ඇති ගමනේ ඔබට විශේෂ මෙහෙයුම් රැසක් ඩිජිටල් අලෙවිකරණය තුලින් ලාභදායි ලෙස කරගත හැකියි.

සමාජ මාධ්ය තුල ඔබට ඉතාම අඩු වියදමකින් දැන්වීම් පළකරගත හැකි වේ.

රුපවාහිනි, පත්තර, ඒ වගේම බැනර් කටවුට්, අත්පත්රිකා සඳහා වැයවන විශාල මුදලක් ඒ හරහා ඉතිරිකරගත හැකි වේ.

ඔබේ අලෙවි කණ්ඩායම ලෙසත්, අලෙවි මාධ්ය ලෙසත් සමාජ මාධ්ය පෙනී සිටි. ව්යාපාරික වෙබ් අඩවියක් ඔබේ කාර්යාලය ලෙස පෙනී සිටි.

දැන්වීම් පුවරු හා මුද්රණ දැන්වීම් මෙන් නොව, ඩිජිටල් අලෙවිකරණය හරහා සෑම ක්ලික් එකක්ම, එය බැලූ ප්රමාණය, ඔවුන්ගේ ජන විකාශනය, වයස් පරතරය වගේ දත්ත රැසක් නිරීක්ෂණය කළ හැකියි. ඒ හරහා ඔබේ මුදල් ඉතාම එලදායි ලෙස වියදම් කල හැකියි වාගේම හොඳ ප්රතිපල ලබාගත හැකියි.

ඩිජිටල් අලෙවිකරණය හැමවිටම ලාභදායී වන්නේ ඇයි

Why is digital marketing always profitable?

In your journey from starting a business to scaling it, you can do many special operations profitably through digital marketing.

You can post ads on social media at a very low cost.

A lot of money spent on TV channels, newspapers, as well as banner cutouts and handouts can be saved through it.

Social media appears as your marketing team and marketing medium. A business website pretending to be your car.
It can save a lot of money on employees and location.

Unlike billboards and print ads, through digital marketing you can track a lot of data like every click, how many times it was viewed, their demographics, age gap. Through that, you can spend your money very efficiently and get good results.

Why is digital marketing always profitable
portrait-successful-social-media-networking-team-workplace-2

Why You Should Learn Digital Marketing and Its Benefits

by Uncategorized

In today’s fast-paced, technology-driven world, digital marketing has emerged as a critical skill for businesses and individuals alike. Whether you are a seasoned professional looking to enhance your skills or a student aiming to enter the workforce, learning digital marketing can open a multitude of opportunities. Here are some compelling reasons to learn digital marketing and the benefits that come with it.

1. High Demand for Digital Marketing Professionals

The digital landscape is expanding rapidly, and businesses are increasingly relying on online channels to reach their target audiences. This surge in digital activities has created a high demand for skilled digital marketers. According to a report by LinkedIn, digital marketing specialists are among the top ten most in-demand jobs with significant year-over-year growth. Learning digital marketing equips you with the skills that are sought after in various industries, making you a valuable asset to any company

2. Diverse Career Opportunities

Digital marketing is a broad field encompassing various disciplines such as content marketing, social media management, search engine optimization (SEO), email marketing, and more. This diversity means that you can choose a niche that aligns with your interests and strengths. Whether you enjoy creative tasks like content creation or analytical tasks like data analysis, there is a place for you in digital marketing.

Digital Marketing

3. Entrepreneurial Opportunities

For aspiring entrepreneurs, digital marketing is an invaluable skill. It enables you to promote your business effectively, reach a global audience, and compete with larger companies on a more level playing field. With digital marketing, you can create cost-effective campaigns, measure their success in real-time, and adjust strategies quickly to optimize results. This flexibility and efficiency can significantly enhance your business’s growth prospects.

4. Cost-Effective Marketing

Compared to traditional marketing methods, digital marketing is often more cost-effective. Small businesses and startups, in particular, can benefit from this by maximizing their marketing budgets. For instance, email marketing, social media advertising, and content marketing can reach a large audience at a fraction of the cost of traditional media like TV or print advertising. By learning digital marketing, you can leverage these cost-effective strategies to achieve your marketing goals without breaking the bank.

5. Measurable Results

One of the standout advantages of digital marketing is the ability to measure results accurately. Tools like Google Analytics, social media insights, and email marketing platforms provide detailed metrics on campaign performance. This data-driven approach allows marketers to track what is working and what isn’t, leading to more informed decision-making. By mastering digital marketing, you can harness the power of data to improve your strategies and achieve better outcomes.

6. Flexibility and Adaptability

DM offers flexibility in terms of work environment and career progression. Many digital marketing roles can be performed remotely, providing a better work-life balance. Additionally, the field is constantly evolving, with new tools, platforms, and trends emerging regularly. This dynamic nature ensures that digital marketers are always learning and adapting, keeping the work interesting and engaging.

7. Enhanced Customer Engagement

In today’s digital age, customer engagement is the cornerstone of successful marketing strategies. Digital platforms offer a plethora of channels, from social media to blogs and email newsletters, facilitating direct interaction between businesses and their audience. This two-way communication fosters a sense of community and trust, enabling businesses to address customer concerns promptly and personalize their approach. By actively engaging with their audience, businesses not only enhance customer satisfaction but also cultivate long-lasting loyalty. In a competitive marketplace, where differentiation is key, building strong relationships through effective engagement becomes a strategic imperative. Moreover, loyal customers often become brand advocates, amplifying the reach and impact of marketing efforts. Thus, investing in robust DM strategies that prioritize customer engagement is not just about immediate gains but also about securing the future success and sustainability of the business in the ever-evolving digital landscape.

Grow a business's

අඩු වියදමකින් ව්‍යාපාරයක ඩිජිටල් පැවැත්ම වර්ධනය කරන්නේ කෙසේද?How to grow your business digitally at a low cost

by සිංහලෙන් බිස්නස්

ඩිජිටල් පැවැත්ම යනු කුමක්ද? (Grow a business’s)මෙය අන්තර්ජාලය හරහා වෙළඳ නාමයක් හෝ සමාගමක් සොයා ගැනීම කොතරම් පහසුද යන්න මගින් නිර්වචනය කළ හැකි සබැඳි පැවැත්මකට යොමු වේ. ඔබේ සන්නාමයේ කීර්තිය ගොඩනැගීමට, සන්නාම පිළිබඳ දැනුවත්භාවය වැඩි කිරීමට සහ පරිශීලකයින් අදාළ කරුණු සොයන විට, ඔබේ නිෂ්පාදන හෝ සේවාවලට දෘශ්‍යතාව සැපයීම සඳහා එය වැදගත් වේ.

දැන් ඔබ එය දන්නා බැවින්, ඔබ ඔබේ අයවැයට සරිලන අයුරින් ඔබට ඔන්ලයින් ඩිජිටල් පැවැත්මක් ගොඩනගා ගත හැකි ආකාරය දෙස බලමු.

Grow a business's

ඩිජිටල් පැවැත්ම යනු කුමක්ද? මෙය අන්තර්ජාලය හරහා වෙළඳ නාමයක් හෝ සමාගමක් සොයා ගැනීම කොතරම් පහසුද යන්න මගින් නිර්වචනය කළ හැකි සබැඳි පැවැත්මකට යොමු වේ. ඔබේ සන්නාමයේ කීර්තිය ගොඩනැගීමට, සන්නාම පිළිබඳ දැනුවත්භාවය වැඩි කිරීමට සහ පරිශීලකයින් අදාළ මූලපද සොයන විට, ඔබේ නිෂ්පාදන හෝ සේවාවලට දෘශ්‍යතාව සැපයීම සඳහා එය වැදගත් වේ.
දැන් ඔබ එය දන්නා බැවින්, ඔබ ඔබේ අයවැයට සරිලන අයුරින් ඔබට ඔන්ලයින් ඩිජිටල් පැවැත්මක් ගොඩනගා ගත හැකි ආකාරය දෙස බලමු.


ශක්තිමත් ඊමේල් ලැයිස්තුවක් සාදන්න.


ඔබගේ සබැඳි පැවැත්ම ගොඩනගා ගත හැකි ඉහළම ක්‍රමයක් නම් විද්‍යුත් තැපැල් ලැයිස්තුවක් නිර්මාණය කිරීම සහ වර්ධනය කිරීමයි. එවැනි ලැයිස්තුවක් ඔබට දෛනික, සතිපතා හෝ මාසික පදනමින් වත්මන් සහ අනාගත ගනුදෙනුකරුවන් සමඟ සම්බන්ධ වීමට හැකි වනු ඇත(Grow a business’s). ඔබගේ විද්‍යුත් තැපැල් ලැයිස්තුව වර්ධනය කිරීමට,පාරිභෝගිකයින්ට ලැබීමට ලියාපදිංචි විය යුතු විශේෂිත සහ මාතෘකා/වැදගත් අන්තර්ගතයන් නිර්මාණය කළ හැක. සමහරවිට පුවත් පත්‍රිකාවක් වැනි දෙයක්. එවිට ඔබට ඔබගේ විද්‍යුත් තැපැල් පුවත් පත්‍රිකාව ප්‍රවර්ධනය කිරීමට ඔබගේ වෙබ් අඩවියේ සහ සමාජ මාධ්‍ය පිටුවල උපකාරී වනු ඇත. ඒ සදහා සරල නමුත් ඵලදායී වෙබ් අඩවියක් සාදාගන්න.


ඔබේ සබැඳි පැවැත්ම වැඩිදියුණු කරන්නේ කෙසේදැයි ඔබ යමෙකුගෙන් ඇසුවහොත්, සෑම පිළිතුරකටම පාහේ වෙබ් අඩවියක් තිබීම ඇතුළත් වේ. එයට හේතුව ඔබේ වෙබ් අඩවිය ඔබේ සාම්ප්‍රදායික වෙළඳසැලේ සබැඳි අනුවාදය වන බැවිනි – එය ඔබේ ඩිජිටල් ස්ථානයයි. ඔබ නොබැඳි හෝ සබැඳිව අලෙවි කළත්, මිනිසුන්ට ඔබේ ව්‍යාපාරය සබැඳිව සොයා ගත හැකි ස්ථානය එයයි. සාප්පු යන්නන් සහ ව්‍යාපාරික ගැනුම්කරුවන් අත්‍යවශ්‍ය තොරතුරු ලබා ගැනීමට ඔබේ වෙබ්අඩවිය භාවිතා කරනු ඇත,

වෙබ් අඩවියක් සකසා ගැනීමේදී සැලකිලිමත් විය යුතු කරුණු.

Grow a business's


• ස්ථානය
• විවෘත වේළාවන්
• මිල
• නිෂ්පාදන හෝ සේවා
• ව්‍යාපාරයේ ඉතිහාසය
• වාසි
• වෙනත් තොරතුරු


ඔබට වෙබ් අඩවියක් නොමැති නම්, ඔබේ සමාගම සමඟ ගනුදෙනු කිරීමට මිනිසුන්ට ඉතා අපහසු වනු ඇත. පුද්ගලයන්ගෙන් 70%කට වඩා වැඩි පිරිසක් එම සමාගමට පැමිණීමට පෙර ( ඔවුන්ගෙන් මිලදී ගැනීමට පෙර ) සමාගම් පිළිබඳව පර්යේෂණ කරන බැවින්, ඔබට ඔබේ ව්‍යාපාරය අන්තර්ජාලය හරහා සොයා ගැනීම හැකි තරම් පහසු කිරීමට අවශ්‍ය වේ(Grow a business).
ඩිජිටල් පැවැත්මට වටිනාකමක් ඇති කරන්න. ඔබගේම වෙබ් අඩවියක් පැවතීම ඉතා වැදගත් වේ.


සමස්තයක් වශයෙන්, ඔබේ වෙළඳ නාමය හෝ සමාගමේ ඉලක්කය මුදල් ඉපයීමයි. නමුත් ඔබට මුදල් ඉපයීමට පෙර, ඔබ වටිනාකමක් නිර්මාණය කරනවා මෙන්ම එම වටිනාකම පාරිභෝගික කේන්ද්‍රීය විය යුතුය. වටිනාකමක් ඇති කිරීමට එක් ක්‍රමයක් නම් නොමිලේ ඔබගේ ව්‍යාපාරයේ අන්තර්ගතය අන්තර්ජාලය හරහා සැපයීමයි. මෙය ඔබගේ ගනුදෙනුකරුවන්ට ප්‍රයෝජනවත් වනවා පමණක් නොව, එය ඔබගේ සබැඳි පැවැත්මද වැඩිදියුණු කරනු ඇත. මේ සදහා ඔබේ පාරිභෝගිකයන්ගේ අභියෝග සහ අවශ්ය්‍යතාවන් හි ලැයිස්තුවක් සකසා ගන්න. වෙනත් වචන වලින් කිවහොත්, ඔබේ පාරිභෝගිකයා කවුදැයි බලන්න. ඉන්පසුව, ඔවුන්ගේ ප්‍රශ්නවලට පිළිතුරු සපයන්න.(Grow a business).


මේවා ඔබට ඔබේ කුඩා හා මධ්‍ය පරිමාණ ව්‍යාපාරය සඳහා ඩිජිටල් පැවැත්මක් වර්ධනය කළ හැකි පහසුම සහ වඩාත්ම ලාභදායී ක්‍රම කිහිපයකි. එබැවින් ඒවා අත්හදා බලන්න, තවත් ඉඟි සහ උපක්‍රම සඳහා අපගේ පිටුව සමඟ රැඳී සිටින්න.

ඔබගේ ව්‍යාපාර ගොඩනැගීම සදහා අපත් සමග එකතුවන්න. ඔබේ කතාව අපට කියන්න.9Grow a business).

Boost Your Business

How to Use Digital PR to Boost Your Business

by Business

Public relations (PR) is often perceived as an expensive and exclusive endeavor reserved for big brands and celebrities. However, in today’s digital landscape, PR has evolved into a more and versatile tool for businesses of all sizes(Boost Your Business). Digital PR, in particular, offers numerous opportunities to enhance your online visibility, improve search engine rankings, and generate leads. In article, we’ll explore the key concepts and best practices of digital PR that can help you elevate Boost your business.

Misconceptions about Traditional PR

  1. PR is not just for big brands and celebrities: PR is about storytelling and connecting with your audience, regardless of your business size or budget. There are many cost-effective ways to leverage PR, such as utilizing online platforms and reaching out to local media outlets.
  2. PR is more than media coverage: While media coverage is important, PR encompasses building relationships with various stakeholders, including customers, partners, and influencers. It’s about establishing credibility, showcasing expertise, and fostering trust within your industry.
  3. You don’t need to be a PR professional: While working with PR experts can be beneficial, you can also execute PR strategies yourself. By learning the basics, researching your audience and media outlets, and creating valuable content, you can effectively manage your PR efforts. ( Boost Your Business)

Digital PR for Business Visibility and Trust

Digital PR shares similar objectives with traditional PR but utilizes online platforms and channels to achieve them. By securing online coverage on relevant websites, blogs, podcasts, and social media platforms, digital PR offers several benefits:

  1. Visibility: Digital PR expands your online reach and exposes your brand to new audiences, driving traffic to your website and social media profiles.
  2. Trust: By providing valuable insights and solutions to your audience, you can establish yourself as an authority in your industry and build trust and credibility for your brand.
  3. Rankings: Digital PR can enhance your search engine rankings by increasing your domain authority and acquiring backlinks from reputable websites.

Key Concepts and Best Practices (Boost Your Business)

To leverage digital PR effectively, consider the following key concepts and best practices:

  1. Understanding Editors’ Needs: Research the websites you want to pitch to and tailor your content to their audience, tone, and guidelines. Offer valuable insights and solutions to meet their content needs and forge strong relationships with editors.
  2. Effective PR Strategies: Create compelling and valuable content, such as blog posts, infographics, videos, podcasts, and e-books, that resonates with your audience and showcases your expertise.
  3. Identifying PR Angles: Think creatively and critically to identify unique perspectives or hooks that make your content interesting and relevant to media outlets and your audience.
  4. Approaching Editors and Outreach: Personalize your pitches, offer exclusive content, follow up diligently, and express gratitude to editors for accepting and publishing your content.
  5. Utilizing PR for Lead Generation: Offer free gifts, engage with publications catering to your target audience, and leverage data outreach studies to convert visitors into leads for your business.
  6. Running Data Outreach Studies: Choose relevant topics, design clear surveys or studies, analyze and visualize results, craft compelling headlines and press releases, and promote your study across various platforms and channels.

Digital PR can significantly boost your business by increasing your online visibility and credibility. By leveraging online platforms, social media, and digital publications, you can reach a wider audience and build strong relationships with influencers and journalists. Effective digital PR strategies include creating high-quality content, engaging with your audience on social media, and utilizing SEO techniques to improve your search engine rankings. Additionally, monitoring and analyzing your online reputation allows you to adjust your strategies for better results. Implementing these tactics can drive traffic, enhance brand awareness, and ultimately grow your business.

Artificial intelligence

4 AI Tools to Prepare Entrepreneurs for Effective Negotiation

by Entrepreneur insights

Understanding the Impact of Strong Negotiation Skills

Despite persistent myths like “women are less effective negotiators than men,” there is no substantial evidence to support such a claim. In reality, both men and women possess distinct strengths in negotiation and consistently achieve comparable results. As we continue to debunk these gender stereotypes, it becomes crucial to leverage every tool available to refine our negotiation skills. Artificial intelligence (AI) offers innovative ways to prepare for successful negotiations.

Negotiation is an essential skill throughout an entrepreneur’s journey. Securing startup funding often requires negotiating investment terms that balance risk and reward effectively. When hiring employees, negotiations determine not only salaries but also the terms of employment that can set the stage for long-term company culture and success. Furthermore, forming strategic partnership agreements necessitates careful negotiation to align mutual goals and expectations, ensuring cooperative success.

Using AI to Prepare for Negotiations

AI tools can significantly enhance the negotiation preparation process through several innovative strategies:

Collect and Analyze Data:

Negotiations grounded in data bring objectivity to discussions. Entrepreneurs can use AI to scour databases for credible and relevant information. Tools like ChatGPT can write SQL queries to sift through this data, or interpret the data to develop insights. Presenting data that supports your position, and citing credible sources, reinforces the strength of your arguments.

Using chatGPT’s Code Interprerer

Create Structured Speaking Points

Anticipate Counterpoints

With your speaking points at hand, it’s crucial to consider potential counterarguments. AI can predict likely counterpoints based on the negotiation context. Preparing responses and strategies to address these counterpoints ensures you’re not just making your case but also effectively countering the other party’s arguments.

Role Play with Artificial intelligence

Practicing negotiation skills with AI is especially beneficial because it offers a low-stakes, highly accessible, and customizable training environment. Available 24/7, AI tools provide the flexibility to practice at any time, which is particularly valuable for busy professionals who may struggle to find suitable practice partners during regular hours. The low-stakes nature of AI simulations means that there are no real-world consequences for mistakes. This allows negotiators to experiment with various tactics and approaches without the fear of damaging real business relationships or impacting actual deals. Additionally, AI platforms can be tailored to simulate specific negotiation scenarios that are directly relevant to an individual’s needs. This customization is crucial as it enables negotiators to prepare for exact situations they anticipate in the real world, enhancing the effectiveness of their practice by focusing on the most relevant skills and strategies. Overall, practicing with AI not only enhances negotiation skills but also builds confidence and strategic flexibility, preparing negotiators to handle a variety of challenging situations with ease. Here’s how to do it.

Define the Persona of Your Counterpart:

Begin by creating a detailed profile of the person you will be negotiating with. Include their known personality traits, negotiation style, and business objectives. For example, if you’re preparing to negotiate with a supplier known for being particularly tough on pricing, you could program the Artificial intelligence to mimic this trait, allowing you to practice different strategies to find the best approach.

Select the Right AI Tool:

Use a platform like secondnature.ai for a comprehensive simulation experience. This tool uses Artificial intelligence to provide a virtual negotiation environment where you interact with a digital avatar that acts according to the persona you’re preparing for. Your performance is recorded and analyzed, giving you specific feedback on areas like your assertiveness, question handling, and closing techniques.

Incorporate Advanced AI Features:

Leverage AI-driven voice and video tools to enhance the realism of the simulation. Platforms such as Synthesia.io allow you to create Artificial intelligence (AI)-generated videos of potential negotiation scenarios, which can be useful for visualizing and reacting to different negotiation dynamics. Additionally, using voice modulation tools like Descript’s Overdub can help you practice responding to varied tones and styles of communication, preparing you for real-life interactions

Engage in Live AI Simulations:

Participate in live simulation sessions using tools like ChatGPT or Artificial intelligence (AI) Dungeon, where you can have real-time, interactive negotiation practice. These tools adapt dynamically to your inputs, simulating realistic conversational flows. You can practice different negotiation strategies, such as concession-making or rapid rebuttal, to see how the AI counterpart reacts, helping you prepare for unexpected turns in real negotiations.

Example 1https://drive.google.com/file/d/1PqM2dBOGnNYORvJgjEu36y5Z8SbVvzcw/view?usp=drive_link

Example 2https://drive.google.com/file/d/1w8EPFIEhbROSxym8VItpAEuPvaFtCu5Y/view?usp=drive_link

Review and Refine:

After each session, review the feedback provided by the Artificial intelligence (AI) tools. Pay special attention to the critique on your negotiation tactics and body language, if video tools are involved. Tools like Otter.ai can transcribe your negotiation sessions, allowing you to revisit the conversation and analyze your performance in detail. Reflect on what strategies worked, which ones didn’t, and how you can adjust your approach for better outcomes in future negotiations.

Final Thoughts

Negotiation is a critical leadership skill that spans across genders and industries. By integrating AI tools into your negotiation preparation, you can enhance your ability to negotiate successfully. Whether through data analysis, structured preparations, counterpoint anticipation, or role-play simulations, Artificial intelligenceprovides a comprehensive platform for improving negotiation outcomes.

—– 

This article is guest authored by Ilan Buckman, the Founder and Principal of Raise the Bar Artificial intelligence, a consultancy that specializes in helping organizations harness the power of artificial intelligence. With extensive expertise in AI, Ilan offers unique insights into integrating AI tools and strategies to enhance business operations and decision-making.

Editer:-Ilan Buckman – Top AI Voice on LinkedIn