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The Success Story of the Co-founder of WhatsApp : Jan Koum 2

by Entrepreneur insights

The life of Jan Koum from an immigrant to a tech billionaire is full of opportunities for everyone. Koum was born on February 24, 1976, in Kyiv, Ukraine where he was brought up in poor background. His journey proves the fact that one must work hard, strive hard for success as well as never stop inventing. (success story)

Success Story

Early Life and Immigration

Koum was born and raised in a village a day’s drive from Kyiv in the midst of the Soviet age. His family had a lot of troubles, the material one and the political one as well. In late 1992, at the age of 16, Koum, and his mother moved to the United States in pursuit for a better life. They moved to Mountain View, California where they resided in a two bedroom apartment. In an effort to feed the family Koum’s mother got a job babysitting while Koum himself had to do cleaning services at a grocery store.

Education and Early Career

However, Koum was not one to be dissuaded and he set his goal to achieve success. Taking classes at San Jose State University at the same time, he had a job at Ernst & Young as a security tester. This is the time he discovered his passion in computers specifically in computer programming and network security. The knowledge and experience in these fields made him get a job a Yahoo in 1997 and there he met Brian Acton, with whom he founded WhatsApp -Success Story

He Birth of WhatsApp

Feel exhausted, Koum and Acton resign from the Yahoo in 2007 and they desire change their new challenges. It was in 2009 that Koum made a purchase of the iPhone through which he studied the possibility of the app market. This realization made the necessity of developing a new and easy, but ambitious messaging application, which is called WhatsApp, to allow people to send them messages without any cost of the SMS. -Success Story

Koum’s vision for WhatsApp was clear: to deliver a perfect messaging system that would enable interaction at a very faster, more secure and reliable way. He concentrated on construction of a product that was centered on the user and their privacy. The app was soon popularised and by 2014; the app had accumulated more than 600 million users globally.

Facebook Acquisition

WhatsApp’s success caught the attention of Facebook, and in February 2014, Facebook acquired WhatsApp for a staggering $19 billion. This deal marked one of the largest acquisitions in tech history and solidified Koum’s status as a tech mogul. Despite the acquisition, Koum remained committed to WhatsApp’s principles of user privacy and minimalism. -Success Story

Philanthropy and Personal Life

After the acquisition, Koum continued to lead WhatsApp until he resigned in 2018, citing differences with Facebook over data privacy issues. Since then, he has focused on philanthropy, donating millions to various causes, including education and healthcare.

Koum’s personal life remains relatively private. He is known for his love of sports cars and his philanthropic efforts. His journey from a small village in Ukraine to becoming one of the most influential figures in tech is a powerful reminder that with determination and innovation, anything is possible.p-Success Story

Legacy

Jan Koum’s story is one of perseverance, innovation, and commitment to principles. His creation, WhatsApp, has changed the way people communicate globally, making messaging more accessible and secure. Koum’s legacy in the tech world continues to inspire aspiring entrepreneurs and innovators around the globe.

In conclusion, Jan Koum’s success story is a testament to the power of hard work and vision. From his challenging beginnings in Ukraine to creating one of the world’s most popular messaging apps, Koum has left an indelible mark on the tech industry. His journey is a beacon of hope and inspiration for anyone striving to make a difference in the world. -Success Story

Smart business man walking along the road while holding bag at park. Professional project manager smiling while traveling in lively mood. Happy investor getting a promotion. Business dance Exultant.

Your Business Journey Starts Now -2024

by Zero to Hero

We are happy to begin day one of How to Start Your Business in 30 Days Challenge. This involves strengthening your entrepreneurial power by concentrating on necessary researches and market analysis.

Key Highlights for the Day:

🔍 Research Insights: Unearth opportunities by closely examining the market trends and customer’s needs.

📊 Market Analysis: Understand competition and unique selling point identification.

🌱 Innovation Opportunities: Discover gaps within markets and think up new solutions.

Next Steps towards Success:

🌟 Define Your Vision: Determine what you want in business and how you will get it.

📈 Set SMART Objectives: Establish measurable goals that go beyond the next month.

🔍 Research Deep Dive: Collect data to prove your business model or assumptions about the market.

Tip of the Day: “To win try to understand your market.” Use today to research, analyze, and innovate.”

Walk with us from Zero to Hero! Use #ZeroToHeroChallenge to share your progress and learnings. Let’s empower the entrepreneur in you as we convert your dreams into a reality. 💪✨

Your Business Journey Starts Now -2024
Caucasian businessman walking up stair and calling manager by using smart phone. Top view of manager talking marketing team and planning financial strategy by telephone while going up stair. Urbane.

How entrepreneurs can start a subscription based business

Challenges Faced by Youth Entrepreneurs in Sri Lanka

by Entrepreneur insights

Sri Lanka, with its vibrant culture and rich history, has a burgeoning youth population eager to make its mark on the entrepreneurial landscape. However, these young entrepreneurs face a myriad of challenges that can hinder their progress. Here are some of the most significant obstacles

1. Access to Finance

One of the primary challenges for youth entrepreneurs in Sri Lanka is securing adequate financing. Traditional financial institutions often require substantial collateral and a proven credit history, which many young entrepreneurs lack. As a result, they struggle to obtain the necessary capital to start or expand their businesses. Alternative funding sources, such as venture capital and angel investors, are not as prevalent in Sri Lanka, further limiting their options

2. Regulatory and Administrative Barriers

Navigating the complex regulatory environment is another significant hurdle. Young entrepreneurs often face difficulties in understanding and complying with the myriad of laws and regulations governing business operations. The bureaucratic red tape can be daunting, leading to delays and additional costs that can stifle business growth and innovation.(Entrepreneurs in Sri Lanka)

3. Lack of Business Skills and Experience

While many young Sri Lankans have innovative ideas and a passion for entrepreneurship, they often lack the necessary business skills and experience to turn these ideas into successful ventures. There is a need for more comprehensive entrepreneurial education and mentorship programs to equip them with essential skills such as financial management, marketing, and strategic planning.(Entrepreneurs in Sri Lanka)

4. Market Access and Competition

Gaining access to markets, both domestic and international, is a significant challenge for young entrepreneurs. They often face stiff competition from established businesses with more resources and market presence. Additionally, there is limited access to market intelligence and consumer insights, which are crucial for making informed business decisions.

5. Technological Barriers

While technology has the potential to level the playing field, young entrepreneurs in Sri Lanka often face challenges related to technological infrastructure and access. High costs of technology, lack of digital skills, and inadequate internet connectivity in rural areas can hinder their ability to leverage technology effectively for business growth.

6. Social and Cultural Barriers

Cultural attitudes and societal expectations can also pose challenges. In some communities, entrepreneurship is not always seen as a viable career path, and young entrepreneurs may face pressure to pursue more traditional employment routes. Additionally, there can be a lack of support from family and peers, which is crucial for entrepreneurial success.(Entrepreneurs in Sri Lanka)

7. Political and Economic Instability

Sri Lanka’s political and economic environment can be unpredictable, with fluctuations that can impact business operations. Political instability, economic downturns, and policy changes can create an uncertain environment that is particularly challenging for new businesses trying to establish themselves.(Entrepreneurs in Sri Lanka)

Solutions and Support Systems (Entrepreneurs in Sri Lanka)

1. Financial Support Programs

Developing financial support programs tailored to the needs of young entrepreneurs is crucial. This can include microfinance options, low-interest loans, and grants specifically designed for youth-led startups. Encouraging the growth of venture capital and angel investment networks in Sri Lanka can also provide alternative funding sources.

2. Streamlining Regulatory Processes

Simplifying the regulatory and administrative processes can reduce the burden on young entrepreneurs. Implementing clear guidelines, reducing paperwork, and providing online resources and support can help them navigate the business landscape more efficiently.

3.Entrepreneurial Education and Mentorship

Investing in entrepreneurial education at all levels of the education system can equip young people with the skills they need to succeed. Additionally, mentorship programs that connect young entrepreneurs with experienced business leaders can provide valuable guidance and support.

4. Improving Market Access

Facilitating better access to markets through trade fairs, online platforms, and networking events can help young entrepreneurs showcase their products and services. Providing market research and consumer insights can also aid in making informed business decisions.

5. Enhancing Technological Access

Investing in technological infrastructure and promoting digital literacy can help young entrepreneurs harness the power of technology. Government and private sector partnerships can work towards improving internet connectivity and making technology more affordable.

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ඩිජිටල් අලෙවිකරණය හැමවිටම ලාභදායී වන්නේ ඇයි ?

by BusinessDigital Marketing Strategiesසිංහලෙන් බිස්නස්

ඔබට ව්යාපාරයක් ආරම්භ කිරීමේ සිට පරිමාණය කිරීම දක්වා ඇති ගමනේ ඔබට විශේෂ මෙහෙයුම් රැසක් ඩිජිටල් අලෙවිකරණය තුලින් ලාභදායි ලෙස කරගත හැකියි.

සමාජ මාධ්ය තුල ඔබට ඉතාම අඩු වියදමකින් දැන්වීම් පළකරගත හැකි වේ.

රුපවාහිනි, පත්තර, ඒ වගේම බැනර් කටවුට්, අත්පත්රිකා සඳහා වැයවන විශාල මුදලක් ඒ හරහා ඉතිරිකරගත හැකි වේ.

ඔබේ අලෙවි කණ්ඩායම ලෙසත්, අලෙවි මාධ්ය ලෙසත් සමාජ මාධ්ය පෙනී සිටි. ව්යාපාරික වෙබ් අඩවියක් ඔබේ කාර්යාලය ලෙස පෙනී සිටි.

දැන්වීම් පුවරු හා මුද්රණ දැන්වීම් මෙන් නොව, ඩිජිටල් අලෙවිකරණය හරහා සෑම ක්ලික් එකක්ම, එය බැලූ ප්රමාණය, ඔවුන්ගේ ජන විකාශනය, වයස් පරතරය වගේ දත්ත රැසක් නිරීක්ෂණය කළ හැකියි. ඒ හරහා ඔබේ මුදල් ඉතාම එලදායි ලෙස වියදම් කල හැකියි වාගේම හොඳ ප්රතිපල ලබාගත හැකියි.

ඩිජිටල් අලෙවිකරණය හැමවිටම ලාභදායී වන්නේ ඇයි

Why is digital marketing always profitable?

In your journey from starting a business to scaling it, you can do many special operations profitably through digital marketing.

You can post ads on social media at a very low cost.

A lot of money spent on TV channels, newspapers, as well as banner cutouts and handouts can be saved through it.

Social media appears as your marketing team and marketing medium. A business website pretending to be your car.
It can save a lot of money on employees and location.

Unlike billboards and print ads, through digital marketing you can track a lot of data like every click, how many times it was viewed, their demographics, age gap. Through that, you can spend your money very efficiently and get good results.

Why is digital marketing always profitable
portrait-successful-social-media-networking-team-workplace-2

Why You Should Learn Digital Marketing and Its Benefits

by Uncategorized

In today’s fast-paced, technology-driven world, digital marketing has emerged as a critical skill for businesses and individuals alike. Whether you are a seasoned professional looking to enhance your skills or a student aiming to enter the workforce, learning digital marketing can open a multitude of opportunities. Here are some compelling reasons to learn digital marketing and the benefits that come with it.

1. High Demand for Digital Marketing Professionals

The digital landscape is expanding rapidly, and businesses are increasingly relying on online channels to reach their target audiences. This surge in digital activities has created a high demand for skilled digital marketers. According to a report by LinkedIn, digital marketing specialists are among the top ten most in-demand jobs with significant year-over-year growth. Learning digital marketing equips you with the skills that are sought after in various industries, making you a valuable asset to any company

2. Diverse Career Opportunities

Digital marketing is a broad field encompassing various disciplines such as content marketing, social media management, search engine optimization (SEO), email marketing, and more. This diversity means that you can choose a niche that aligns with your interests and strengths. Whether you enjoy creative tasks like content creation or analytical tasks like data analysis, there is a place for you in digital marketing.

Digital Marketing

3. Entrepreneurial Opportunities

For aspiring entrepreneurs, digital marketing is an invaluable skill. It enables you to promote your business effectively, reach a global audience, and compete with larger companies on a more level playing field. With digital marketing, you can create cost-effective campaigns, measure their success in real-time, and adjust strategies quickly to optimize results. This flexibility and efficiency can significantly enhance your business’s growth prospects.

4. Cost-Effective Marketing

Compared to traditional marketing methods, digital marketing is often more cost-effective. Small businesses and startups, in particular, can benefit from this by maximizing their marketing budgets. For instance, email marketing, social media advertising, and content marketing can reach a large audience at a fraction of the cost of traditional media like TV or print advertising. By learning digital marketing, you can leverage these cost-effective strategies to achieve your marketing goals without breaking the bank.

5. Measurable Results

One of the standout advantages of digital marketing is the ability to measure results accurately. Tools like Google Analytics, social media insights, and email marketing platforms provide detailed metrics on campaign performance. This data-driven approach allows marketers to track what is working and what isn’t, leading to more informed decision-making. By mastering digital marketing, you can harness the power of data to improve your strategies and achieve better outcomes.

6. Flexibility and Adaptability

DM offers flexibility in terms of work environment and career progression. Many digital marketing roles can be performed remotely, providing a better work-life balance. Additionally, the field is constantly evolving, with new tools, platforms, and trends emerging regularly. This dynamic nature ensures that digital marketers are always learning and adapting, keeping the work interesting and engaging.

7. Enhanced Customer Engagement

In today’s digital age, customer engagement is the cornerstone of successful marketing strategies. Digital platforms offer a plethora of channels, from social media to blogs and email newsletters, facilitating direct interaction between businesses and their audience. This two-way communication fosters a sense of community and trust, enabling businesses to address customer concerns promptly and personalize their approach. By actively engaging with their audience, businesses not only enhance customer satisfaction but also cultivate long-lasting loyalty. In a competitive marketplace, where differentiation is key, building strong relationships through effective engagement becomes a strategic imperative. Moreover, loyal customers often become brand advocates, amplifying the reach and impact of marketing efforts. Thus, investing in robust DM strategies that prioritize customer engagement is not just about immediate gains but also about securing the future success and sustainability of the business in the ever-evolving digital landscape.

Grow a business's

අඩු වියදමකින් ව්‍යාපාරයක ඩිජිටල් පැවැත්ම වර්ධනය කරන්නේ කෙසේද?How to grow your business digitally at a low cost

by සිංහලෙන් බිස්නස්

ඩිජිටල් පැවැත්ම යනු කුමක්ද? (Grow a business’s)මෙය අන්තර්ජාලය හරහා වෙළඳ නාමයක් හෝ සමාගමක් සොයා ගැනීම කොතරම් පහසුද යන්න මගින් නිර්වචනය කළ හැකි සබැඳි පැවැත්මකට යොමු වේ. ඔබේ සන්නාමයේ කීර්තිය ගොඩනැගීමට, සන්නාම පිළිබඳ දැනුවත්භාවය වැඩි කිරීමට සහ පරිශීලකයින් අදාළ කරුණු සොයන විට, ඔබේ නිෂ්පාදන හෝ සේවාවලට දෘශ්‍යතාව සැපයීම සඳහා එය වැදගත් වේ.

දැන් ඔබ එය දන්නා බැවින්, ඔබ ඔබේ අයවැයට සරිලන අයුරින් ඔබට ඔන්ලයින් ඩිජිටල් පැවැත්මක් ගොඩනගා ගත හැකි ආකාරය දෙස බලමු.

Grow a business's

ඩිජිටල් පැවැත්ම යනු කුමක්ද? මෙය අන්තර්ජාලය හරහා වෙළඳ නාමයක් හෝ සමාගමක් සොයා ගැනීම කොතරම් පහසුද යන්න මගින් නිර්වචනය කළ හැකි සබැඳි පැවැත්මකට යොමු වේ. ඔබේ සන්නාමයේ කීර්තිය ගොඩනැගීමට, සන්නාම පිළිබඳ දැනුවත්භාවය වැඩි කිරීමට සහ පරිශීලකයින් අදාළ මූලපද සොයන විට, ඔබේ නිෂ්පාදන හෝ සේවාවලට දෘශ්‍යතාව සැපයීම සඳහා එය වැදගත් වේ.
දැන් ඔබ එය දන්නා බැවින්, ඔබ ඔබේ අයවැයට සරිලන අයුරින් ඔබට ඔන්ලයින් ඩිජිටල් පැවැත්මක් ගොඩනගා ගත හැකි ආකාරය දෙස බලමු.


ශක්තිමත් ඊමේල් ලැයිස්තුවක් සාදන්න.


ඔබගේ සබැඳි පැවැත්ම ගොඩනගා ගත හැකි ඉහළම ක්‍රමයක් නම් විද්‍යුත් තැපැල් ලැයිස්තුවක් නිර්මාණය කිරීම සහ වර්ධනය කිරීමයි. එවැනි ලැයිස්තුවක් ඔබට දෛනික, සතිපතා හෝ මාසික පදනමින් වත්මන් සහ අනාගත ගනුදෙනුකරුවන් සමඟ සම්බන්ධ වීමට හැකි වනු ඇත(Grow a business’s). ඔබගේ විද්‍යුත් තැපැල් ලැයිස්තුව වර්ධනය කිරීමට,පාරිභෝගිකයින්ට ලැබීමට ලියාපදිංචි විය යුතු විශේෂිත සහ මාතෘකා/වැදගත් අන්තර්ගතයන් නිර්මාණය කළ හැක. සමහරවිට පුවත් පත්‍රිකාවක් වැනි දෙයක්. එවිට ඔබට ඔබගේ විද්‍යුත් තැපැල් පුවත් පත්‍රිකාව ප්‍රවර්ධනය කිරීමට ඔබගේ වෙබ් අඩවියේ සහ සමාජ මාධ්‍ය පිටුවල උපකාරී වනු ඇත. ඒ සදහා සරල නමුත් ඵලදායී වෙබ් අඩවියක් සාදාගන්න.


ඔබේ සබැඳි පැවැත්ම වැඩිදියුණු කරන්නේ කෙසේදැයි ඔබ යමෙකුගෙන් ඇසුවහොත්, සෑම පිළිතුරකටම පාහේ වෙබ් අඩවියක් තිබීම ඇතුළත් වේ. එයට හේතුව ඔබේ වෙබ් අඩවිය ඔබේ සාම්ප්‍රදායික වෙළඳසැලේ සබැඳි අනුවාදය වන බැවිනි – එය ඔබේ ඩිජිටල් ස්ථානයයි. ඔබ නොබැඳි හෝ සබැඳිව අලෙවි කළත්, මිනිසුන්ට ඔබේ ව්‍යාපාරය සබැඳිව සොයා ගත හැකි ස්ථානය එයයි. සාප්පු යන්නන් සහ ව්‍යාපාරික ගැනුම්කරුවන් අත්‍යවශ්‍ය තොරතුරු ලබා ගැනීමට ඔබේ වෙබ්අඩවිය භාවිතා කරනු ඇත,

වෙබ් අඩවියක් සකසා ගැනීමේදී සැලකිලිමත් විය යුතු කරුණු.

Grow a business's


• ස්ථානය
• විවෘත වේළාවන්
• මිල
• නිෂ්පාදන හෝ සේවා
• ව්‍යාපාරයේ ඉතිහාසය
• වාසි
• වෙනත් තොරතුරු


ඔබට වෙබ් අඩවියක් නොමැති නම්, ඔබේ සමාගම සමඟ ගනුදෙනු කිරීමට මිනිසුන්ට ඉතා අපහසු වනු ඇත. පුද්ගලයන්ගෙන් 70%කට වඩා වැඩි පිරිසක් එම සමාගමට පැමිණීමට පෙර ( ඔවුන්ගෙන් මිලදී ගැනීමට පෙර ) සමාගම් පිළිබඳව පර්යේෂණ කරන බැවින්, ඔබට ඔබේ ව්‍යාපාරය අන්තර්ජාලය හරහා සොයා ගැනීම හැකි තරම් පහසු කිරීමට අවශ්‍ය වේ(Grow a business).
ඩිජිටල් පැවැත්මට වටිනාකමක් ඇති කරන්න. ඔබගේම වෙබ් අඩවියක් පැවතීම ඉතා වැදගත් වේ.


සමස්තයක් වශයෙන්, ඔබේ වෙළඳ නාමය හෝ සමාගමේ ඉලක්කය මුදල් ඉපයීමයි. නමුත් ඔබට මුදල් ඉපයීමට පෙර, ඔබ වටිනාකමක් නිර්මාණය කරනවා මෙන්ම එම වටිනාකම පාරිභෝගික කේන්ද්‍රීය විය යුතුය. වටිනාකමක් ඇති කිරීමට එක් ක්‍රමයක් නම් නොමිලේ ඔබගේ ව්‍යාපාරයේ අන්තර්ගතය අන්තර්ජාලය හරහා සැපයීමයි. මෙය ඔබගේ ගනුදෙනුකරුවන්ට ප්‍රයෝජනවත් වනවා පමණක් නොව, එය ඔබගේ සබැඳි පැවැත්මද වැඩිදියුණු කරනු ඇත. මේ සදහා ඔබේ පාරිභෝගිකයන්ගේ අභියෝග සහ අවශ්ය්‍යතාවන් හි ලැයිස්තුවක් සකසා ගන්න. වෙනත් වචන වලින් කිවහොත්, ඔබේ පාරිභෝගිකයා කවුදැයි බලන්න. ඉන්පසුව, ඔවුන්ගේ ප්‍රශ්නවලට පිළිතුරු සපයන්න.(Grow a business).


මේවා ඔබට ඔබේ කුඩා හා මධ්‍ය පරිමාණ ව්‍යාපාරය සඳහා ඩිජිටල් පැවැත්මක් වර්ධනය කළ හැකි පහසුම සහ වඩාත්ම ලාභදායී ක්‍රම කිහිපයකි. එබැවින් ඒවා අත්හදා බලන්න, තවත් ඉඟි සහ උපක්‍රම සඳහා අපගේ පිටුව සමඟ රැඳී සිටින්න.

ඔබගේ ව්‍යාපාර ගොඩනැගීම සදහා අපත් සමග එකතුවන්න. ඔබේ කතාව අපට කියන්න.9Grow a business).

Boost Your Business

How to Use Digital PR to Boost Your Business

by Business

Public relations (PR) is often perceived as an expensive and exclusive endeavor reserved for big brands and celebrities. However, in today’s digital landscape, PR has evolved into a more and versatile tool for businesses of all sizes(Boost Your Business). Digital PR, in particular, offers numerous opportunities to enhance your online visibility, improve search engine rankings, and generate leads. In article, we’ll explore the key concepts and best practices of digital PR that can help you elevate Boost your business.

Misconceptions about Traditional PR

  1. PR is not just for big brands and celebrities: PR is about storytelling and connecting with your audience, regardless of your business size or budget. There are many cost-effective ways to leverage PR, such as utilizing online platforms and reaching out to local media outlets.
  2. PR is more than media coverage: While media coverage is important, PR encompasses building relationships with various stakeholders, including customers, partners, and influencers. It’s about establishing credibility, showcasing expertise, and fostering trust within your industry.
  3. You don’t need to be a PR professional: While working with PR experts can be beneficial, you can also execute PR strategies yourself. By learning the basics, researching your audience and media outlets, and creating valuable content, you can effectively manage your PR efforts. ( Boost Your Business)

Digital PR for Business Visibility and Trust

Digital PR shares similar objectives with traditional PR but utilizes online platforms and channels to achieve them. By securing online coverage on relevant websites, blogs, podcasts, and social media platforms, digital PR offers several benefits:

  1. Visibility: Digital PR expands your online reach and exposes your brand to new audiences, driving traffic to your website and social media profiles.
  2. Trust: By providing valuable insights and solutions to your audience, you can establish yourself as an authority in your industry and build trust and credibility for your brand.
  3. Rankings: Digital PR can enhance your search engine rankings by increasing your domain authority and acquiring backlinks from reputable websites.

Key Concepts and Best Practices (Boost Your Business)

To leverage digital PR effectively, consider the following key concepts and best practices:

  1. Understanding Editors’ Needs: Research the websites you want to pitch to and tailor your content to their audience, tone, and guidelines. Offer valuable insights and solutions to meet their content needs and forge strong relationships with editors.
  2. Effective PR Strategies: Create compelling and valuable content, such as blog posts, infographics, videos, podcasts, and e-books, that resonates with your audience and showcases your expertise.
  3. Identifying PR Angles: Think creatively and critically to identify unique perspectives or hooks that make your content interesting and relevant to media outlets and your audience.
  4. Approaching Editors and Outreach: Personalize your pitches, offer exclusive content, follow up diligently, and express gratitude to editors for accepting and publishing your content.
  5. Utilizing PR for Lead Generation: Offer free gifts, engage with publications catering to your target audience, and leverage data outreach studies to convert visitors into leads for your business.
  6. Running Data Outreach Studies: Choose relevant topics, design clear surveys or studies, analyze and visualize results, craft compelling headlines and press releases, and promote your study across various platforms and channels.

Digital PR can significantly boost your business by increasing your online visibility and credibility. By leveraging online platforms, social media, and digital publications, you can reach a wider audience and build strong relationships with influencers and journalists. Effective digital PR strategies include creating high-quality content, engaging with your audience on social media, and utilizing SEO techniques to improve your search engine rankings. Additionally, monitoring and analyzing your online reputation allows you to adjust your strategies for better results. Implementing these tactics can drive traffic, enhance brand awareness, and ultimately grow your business.

සංචාරක ක්ෂේත්‍රයෙන් ඔබටත් ස්වයං රැකියා අවස්ථා -

සංචාරක ක්ෂේත්‍රයෙන්  ස්වයං රැකියා අවස්ථා

by සිංහලෙන් බිස්නස්

මේ දිනවල සංචාරකයින්ගේ පැමිණීම වාර්තාගත ලෙස ඉහල යෑමක් පෙන්නුම් කරන බැවින් සංචාරක ක්ෂේත්‍රයේ ( Tourism Industry Self employment in tourism) ස්වයං රැකියා අවස්ථා පිළිබඳව විමසිලිමත් වන ඔබට දැන් සුදුසුම කාලය පැමිණ තිබේ.

 ඔබ සංචාරකයින් ගැවසෙන ප්‍රදේශයක ජීවත් වන්නේ නම් ඔබට මෙම ක්ෂේත්‍රය තුලින් දැන් ආදායම් මාර්ගයක් සකස් කර ගැනීමට අවස්ථා උදා වී තිබේ.

මෙහිදී ඔබට පහසුවෙන් සහ අඩු ප්‍රාග්ධනයකින් ආරම්භකළ හැකි ව්‍යාපාරයක් කෙරෙහි යොමුවීම වැදගත්වේ,

සංචාරකයින් දේශීය ආහාරපාන වලට වැඩි කැමැත්තක් දක්වන බැවින් ඔබට ඒ පිලිබඳ අවධානය යොමු කල හැකිය. උදාහරණයක් ලෙස  තැඹිලි හෝ කුරුම්බා , කොළ කැඳ සහ සව් , කුරක්කන් වැනි කඳ වර්ග,  දේශීය පලතුරු සහ පලතුරු යුෂ , පලතුරු අච්චාරු වැනි ආහාර වර්ග වලින් යුත් ව්‍යාපාරයක් මෙහිදී ඔබට තෝරා ගත හැකිවේ.

ඔබ අළෙවි කිරීමට  තෝරා ගන්නා ආහාර වර්ගය කුමක් වුවත් එය   මිලදී ගැනීමට ප්‍රිය වන ආකාරයට  අසුරා තිබීමෙන් එය දැක්ක ගමන්ම මිලදී ගැනීමට ආශාවක් ඇතිවෙනවා.

ඵලදායී ලෙස ආහාර ( දැක්ක ගමන් මිලදී ගැනීමට) විකිණීමට  උපදෙස් කිහිපයක්

ඔබගේ අළෙවි  ස්ථානය පොල් අතු වුවත් එය  අලංකාර ලෙස සකස් කර තිබීම

හැකි තරම් දේශීයත්වය ඉස්මතු  වන ලෙස ඔබගේ  අළෙවි  කුටිය සකස් කරන්න .

සංචාරකයින්ට අපගේ ආහාර පිළිබඳව අවබෝධයක් නොමැති නිසා අපි ඔවුනට ඒ පිළිබඳව සරල අවබෝධයක් ලබා දීම වැදගත්වේ.

පළමුවෙන්ම ඔවුන්ව ආචාරශීලි ලෙස පිළිගැනීම ( මෙහිදී දවසේ කාලය අනුව අපට good morning වගේ වචන භාවිතා කල හැකිය(Self employment in tourism) . භාෂාව දන්නේ නැති වුනත්  ඔවුන් සමඟ සිනාවී මිත්‍රශීලි වන්න .

ආහාර වර්ගයේ නම සහ මිල සඳහන් කර තැබීම

Self employment in tourism

එම අහාරයේ සෞඛ්‍යමය ප්‍රතිලාභ ඉතා සරලව සහ කෙටියෙන් board එකක  සඳහන් කර තිබීම  .

සාම්පල හෝ රස බැලීම : Self employment in tourism

ඔබගේ  වෙළෙඳ කුටියට පැමිණෙන සංචාරකයින්ට ආහාර මිලදී ගැනීමට පෙර   ආහාරවල කුඩා සාම්පල පිරිනමන්න. මෙමගින් ඔවුන්ට රසයන් සහ ගුණාත්මක භාවය ප්‍රථමයෙන් අත්විඳීමට ඉඩ සලසයි. එය  මිලදී ගැනීමේ  අවස්ථාව  වැඩි කරයි.

 ඔබ  පාර අද්දර සිට අලෙවි කරනවානම් ඒ අවට පරිසරය පවිත්‍රව තබා ගැනීම . තැඹිලි කුරුම්බා වැනි ආහාරපාන ඉතා පිරිසිදු ලෙස කපලා straw එකක් මඟින් හෝ පිරිසිදු වීදුරුවකට එහි මදය සමග රසවත් පානයක් ලෙස පිළිගැන්විය හැකිය.

  1. පලතුරු අච්චාරු වගේ ආහාර මිරිස් අඩුකර පිලියල කර කෑමට ආකර්ශනීය   වන ලෙස ඇසුරුම් කර තිබීම
  2. වරකා වගේ ආහාර අළෙවි කරන්නේ නම් එය මදුළු ගලවා පිරිසිදුව හා  ආකර්ශනීය ලෙස අසුරා තබන්න.
  3. ඔබ බුලත් වගේ දේවල් කන්නේ නැතිව හිස හොඳින් පීරා පවිත්‍ර ඇඳුමකින් සැරසී  සිටීම .
  4. සංචාරකයින් අපගේ රටට පැමිණෙන්නේ ශ්‍රී ලංකාවේ සුන්දරත්වය අත්වින්දින්නයි. මේ සඳහා ඔවුන් ගොඩක් මුදල් වියදම් කරනවා.

එය අපේ රටට විදේශ විනිමය ලබෙන ප්‍රධානතම මාර්ගයකි . ඒ නිසා අපි කිසිවෙටෙකත් අපේ රටට පැමිණෙන සංචාරකයින්ට වංචා නොකළ යුතුය. ඒ නිසා වැඩි  මිලකට භාණ්ඩ විකිණීම් නොකළ යුතු අතර ඉතිරි මුදල් තිබේ නම් එය නැවත ඔවුනට ලබාදිය යුතුවේ(Self employment in tourism).  රටේ ගෞරවයත් රැකගෙන ඔබත් ආදායම් උපයමින් නැවත වරක් ඔවුන්ට අපේ රටට  පැමිණීමේ   ආශාව  ඇතිවන ලෙස ක්‍රියා කිරීම වැදගත්වේ.

Build Better Businesses.

Mastering Negotiation: A Key Skill for Entrepreneurs to Build Better Businesses.

by BusinessEnglish Business news

Negotiation is an indispensable skill for entrepreneurs. Whether you’re securing funding, closing deals with suppliers, or navigating partnerships, the ability to negotiate effectively can make or break your business(Build Better Businesses). It’s not just about getting the best price; it’s about finding mutually beneficial outcomes that propel your business forward. In this blog post, we’ll explore some key strategies that entrepreneurs can employ to enhance their negotiation skills and ultimately build better businesses.

1. Preparation is Key:

Successful negotiations start long before you sit down at the table. Thorough preparation is essential. Research the other party’s needs, goals, and pain points. Understand their industry, market trends, and any relevant regulations. The more information you have, the better equipped you’ll be to find common ground and craft compelling arguments during the negotiation.

2. Know Your Value Proposition:

Before entering negotiations, have a clear understanding of your value proposition. What unique benefits does your product or service offer? How does it solve the other party’s problems or fulfill their needs? By articulating your value proposition confidently, you position yourself as a valuable partner worthy of consideration.

3. Develop Active Listening Skills:

Effective negotiation requires active listening. Pay attention to both verbal and non-verbal cues from the other party. What are their concerns? What are they really asking for? By listening carefully, you can uncover underlying interests and tailor your proposals to address them effectively.

Build Better Businesses

4. Practice Empathy:

Empathy is a powerful tool in negotiation. Put yourself in the other party’s shoes and try to understand their perspective. What are their motivations, fears, and priorities? By demonstrating empathy, you build trust and rapport, laying the foundation for a more collaborative negotiation process.

5. Aim for Win-Win Outcomes:

Negotiation is not about crushing your opponent; it’s about finding mutually beneficial solutions. Aim for win-win outcomes where both parties walk away feeling satisfied. This not only strengthens your business relationships but also paves the way for future collaborations and referrals.

6. Be Flexible and Creative:

Rigid negotiation tactics rarely yield optimal results. Instead, be flexible and open to alternative solutions. Think creatively about how you can meet the other party’s needs while still advancing your own objectives. Sometimes, unconventional approaches can lead to breakthroughs that benefit both sides.

7. Cultivate Patience:Build Better Businesses

Negotiation can be a lengthy process, requiring patience and persistence. Avoid the temptation to rush or concede too quickly. Take the time to explore all options and negotiate from a position of strength. Remember, good things come to those who wait.

Build Better Businesses

8. Practice Assertiveness:

While empathy and collaboration are important, don’t confuse them with passivity. Assertiveness is key to advocating for your interests and standing firm on important issues. Be confident in expressing your needs and boundaries, but do so respectfully and diplomatically.

9. Learn from Each Negotiation:

Every negotiation offers valuable lessons that you can apply to future endeavors. Take the time to reflect on what worked well and what could be improved. Continuously refine your negotiation skills based on real-world experience, feedback, and ongoing learning.

10. Seek Feedback and Coaching:

Build Better Businesses

Finally, don’t hesitate to seek feedback and coaching to further hone your negotiation skills. Whether through mentorship, training programs, or peer-to-peer learning, investing in your development as a negotiator will pay dividends in the long run.

In conclusion, negotiation is a critical skill for entrepreneurs looking to build better businesses. By preparing thoroughly, listening actively, practicing empathy, and aiming for win-win outcomes, you can navigate negotiations more effectively and achieve your business objectives. Remember, negotiation is not a zero-sum game; it’s an opportunity to create value and forge lasting partnerships. So sharpen your negotiation skills, and watch your business thrive.

Bubble tea entrepreneurs

Unveiling the Success Story of Bubble Tea Billionaires

by English Business newsEntrepreneur insights

Unveiling the Success Story of Bubble Tea Billionaires – Mixue Bingcheng.

From Shaved Ice to Billion-Dollar Bliss – Bubble Tea Dynasty Emerges in Zhengzhou In the heart of Zhengzhou, central China, Zhang Hongchao’s entrepreneurial journey began with a borrowed sum from his grandmother. His initial venture into a shaved ice stall faced challenges, but undeterred, he launched Mixue Bingcheng two years later.

How Bubble Tea Billionaires started their journey –

Transforming from a “sweet snow palace” to China’s largest bubble tea maker, the Zhang brothers have ascended to billionaire status. The Path to ProsperityDiversification Sparks Success -Embracing evolution, Mixue diversified its offerings beyond shaved ice, venturing into ice cream, bubble tea, lemonade, and coffee. The strategic shift at dirt-cheap prices fueled the business’s ascent. 

Road to IPO -Mixue recently filed for an IPO in Hong Kong, with the brothers holding a substantial 42.8% stake. Forbes estimates the company’s worth at $2.9 billion, a testament to its impressive 46% and 48% revenue and net profit growth in the first nine months of 2023. Franchising Triumph -With a staggering 36,000 stores, Mixue dominates the Chinese market, boasting an additional 4,000 stores across 11 Asian countries. The prospectus reveals global sales of 5.8 billion drinks in the first nine months of 2023, securing its position as the second-largest global seller of freshly-made drinks. 

The Mixue Difference -Affordability at Its Core of Bubble Tea Billionaires

Earned the moniker “Pinduoduo of bubble tea,” Mixue stands out for its bargain prices. Products, including lemonade, soft-serve ice cream, fruit tea, and coffee, are priced between three cents and $1, undercutting competitors like Nayuki, whose average drink price is $3.80. Supply Chain Mastery -Mixue’s ability to maintain low prices stems from an end-to-end supply chain. From procurement to quality control, the company’s efficiency allows it to offer cost-effective products. Notably, revenue and profits primarily arise from supplying kitchen appliances and ingredients to franchisees. 

The Origins of Mixue Bingcheng -From College Student to Entrepreneur –

Hongchao’s journey commenced at Henan Economics and Finance College in 1997. A part-time job at a drinks kiosk sparked the idea of crafting his own handmade ice machine and establishing Coldsnap Shaved Ice, financed by his grandmother’s 3,000 yuan. Learning from Setbacks -Initial struggles selling shaved ice during winter prompted a pivot to new products, such as sugary drinks and soft-serve ice cream in 1999. Hongfu, now Mixue’s CEO, joined in 2007, introducing standardization and paving the way for the successful franchise model. Franchise Phenomenon -Today, Mixue’s franchise model operates 99.8% of its 36,000 stores, making it a global franchise giant. With 84 Chinese patents and self-operated factories, the company supplies franchisees with everything from kitchen appliances to syrups, milk, tea, coffee, and fruit. 

Expansion with Innovation –

Innovations and Global Expansion Lucky Cup Coffee and Beyond -Innovations, including the introduction of Lucky Cup coffee stores in 2017, mark Mixue’s continuous growth. Expanding globally, the Mixue brand now graces locations in Vietnam, Canada, Indonesia, Japan, and South Korea. Snow King’s Reign -The introduction of the iconic “Snow King” mascot, coupled with music videos and audio in stores, propelled Mixue’s brand recognition. The Snow King-themed song, “I Love You, You Love Me, Mixue Ice Cream & Tea,” garnered over 24 million views, solidifying Mixue’s presence in pop culture. 

The Bubble Tea Billionaires A New Wave of Wealth –

Joining the ranks of bubble tea tycoons, the Zhang brothers are riding the wave of popularity among millennials and Gen Z. Their success mirrors the industry’s growth, with fellow entrepreneurs making fortunes in the competitive market. In conclusion, Mixue Bingcheng’s extraordinary journey from a small shaved ice stall to a global bubble tea giant reflects the determination and innovation that define successful entrepreneurs. As they stand on the precipice of an IPO, the Zhang brothers’ story is a testament to the limitless possibilities within the dynamic world of business and beverages.