Sri Lankan consumers buy with their eyes, their ears, and their gut. Before they spend, they want proof that you are real, reliable, and reachable. In a digital-first market shaped by price sensitivity, word-of-mouth, and WhatsApp referrals, trust becomes your most valuable currency. Digital branding is how you earn it. Not with fancy slogans, but … Continue reading How to Build Trust Online: Digital Branding for Sri Lankan SMEs