How to Build Trust Online: Digital Branding for Sri Lankan SMEs

Trust Lanka | Three Sri Lankan small business workers in a modern workshop. A woman in a denim shirt is using her smartphone, a man in a navy polo shirt is working on a laptop, and another man in a brown shirt is carrying a cardboard box. A black delivery helmet and a sealed package are placed on the table, with more boxes stacked on shelves in the background.

Sri Lankan consumers buy with their eyes, their ears, and their gut. Before they spend, they want proof that you are real, reliable, and reachable. In a digital-first market shaped by price sensitivity, word-of-mouth, and WhatsApp referrals, trust becomes your most valuable currency. Digital branding is how you earn it. Not with fancy slogans, but … Continue reading How to Build Trust Online: Digital Branding for Sri Lankan SMEs

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