Are you a retro entrepreneur?
Going back in time is a popular concept.
Whether for music, art or entertainment, people across the world are finding more and more inspiration in going back in time.
From stereo set ups that were popular during the Eighties to spinning records, music industry is experiencing a return-to-retro revolution with more and more vinyls being sold.
So why is going back in time such a popular concept? Being a retro entrepreneur is something you can do?
If so, how can it be turned into a business venture?
Let’s face it – retro means great business.
Especially in selected industries like music, entertainment and fashion.
Even home decor.
Here are a few tips on how you too can build a successful business on going back in time.
Make sure your business is built on a subject you know a lot about –
Building a retro business is easy only when you know and understand the subject well.
For an example, if you have an interest in vinyls from the Seventies & Eighties music, then you can start a business in selling records, sourcing stereo systems etc.
But remember that essentially retro is a labour of love so you need to be sincere in presenting the retro vibe to your customers – which means no short cuts and certainly no selling fakes.
Study the market for retro opportunities for a retro entrepreneur –
From old books to old music and even clothes, there are opportunities where you can make a business idea come alive.
It may not be a big business opportunity but certainly one that is highly specialized hence perhaps a very selected operation.
You need to study social media trends and behavior patterns in order to establish where the demand might lie.
Once you have a sound idea, you can move on into building your retro business.
Give the customers the retro experience they crave –
For many people , going back in time is mostly nostalgic.
For others, it is a curiosity about the past we so often talk about.
This is where the opportunity leis – in giving people the experience they crave.
Whether in listening to retro music, reliving retro times, wearing the clothes or watching the movies. They need to re-visit those times – so authentic experiences are vital in building the right concept.
Retro concept must be one that connects with the audience targeted –
Does your retro concept work for the audiences?
We know they like the oldies music and the retro clothing but what will they really buy when it comes to making use of something you have worked so hard to build?
Make sure that the retro entrepreneur in you is someone who can understand and match the aspirations of your customers.
Take inspiration from other retro entrepreneurs –
There are those who have made it in the retro industry.
Check out their stories and do your research. Try to gain insights from their journeys and experiences.
Learn what you can from them and try to understand how a concept can be successfully marketed in the day of the digital media and social media trends.
Once you do, you will be ready to start your own retro adventure.
Retro entrepreneurship is a great business venture – one that has a lot of potential.
But what you need to understand is that it takes a lot of effort to get the right opportunity created.
That’s where the hard work lies.
So remember that the more you do your homework, the more you will be ready to get started on your own venture.
If you get it right, you will indeed be successful.