The entrepreneur who refused to take no for an answer

The entrepreneur who refused to take no for an answer

Melanie Perkins of Perth Australia was 14 years old when she launched her first business of selling scarves.
At 22, she launched a successful on line year service for schools to design their year books ; today, Fusion Books is the largest yearbook publisher in Australia, with a presence in France and New Zealand.
In 2013, Perkins went on open her third business Canva, which allows anyone without profession capabilities to design high quality content. The company has over 10 million registered users in 190 countries. Available in 100 languages, there is new content added often ; with over 250 employees, Canva was valued at US $ one billion in 2018.
Perkins believes that the spirit of entrepreneurship continues to inspire and encourage those who dare.
Her story is one of constant rejection – until she found formulas that worked – for her and for her customers.
In a recent media interview, Perkins said that the best investment advice she got was from start up advisor and investor Paul Graham ; ” he said the best start ups have three things in common ; they are something the founders themselves want, something the founders can relate to or build – the value of which is realized by a few.”
So what can we learn from the success of this courageous entrepreneur who never let a no stand in the way of achieving her dreams?
No is never a choice for an entrepreneur –
Taking a no in the face of failure is never a choice for an entrepreneur ; provided you have worked out the numbers and the math. And that you know the market and the customers you are targeting. In fact, a negative response should only empower you to try even harder. There are many reasons for some of us to start ventures that capture our passion ; in addition to making money, it is sometimes about proving to ourselves – and the world – that it can be done and is worth being done.
Be consistent in your business building –
Are you consistent about doing what you do? Is it only when the mood captures you? If you are to be successful as a business owner, then you should be going at it full time, consistently as Perkins did, from the age of 14 years. Even if it is not successful at first, keep at it. Build your audience, build your own share of voice and keep going. Sooner or later, you will be able to hit jackpot.
Keep chasing the dream
Perkins never gave up her big dreams ; not that it all seemed workable at the start. What drove her was her passion to achieve great things ; many that fulfilled an expressed need. She never gave up on her dreams and kept at it until she could see results. It takes commitment and application to what she knew would work and she stayed at it.
Network, network, network –
Entrepreneur benefit tremendously from networking. Perkins knew the value of making the right connections and making them work – after all, she had plenty of experience from an early age. Networking will not only help you get business but also build your credibility and that of your venture. It ca also open doors to investment and adding great value to your business.
Never stop learning –
Perkins didn’t stop with her first successful venture of year books ; she went n to start Canva because she saw the need when she opened Fusion Books and noticed its success. One thing let to another and today, she has so many success stories under her belt that she truly can call herself a successful entrepreneur.
What is your story? Tell us or e mail us at theeditor@vyapara.lk

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